BetterDocs FAQ Knowledge Base
AI-powered FAQ + knowledge base builder for Shopify — Magic Autowrite, live chat, WhatsApp & Messenger, and order tracking.
- Role
- Senior Backend & Integration Engineer
- Duration
- Feb 2024 – Present
- Stack
- Laravel, React, PostgreSQL +3
- Laravel
- React
- PostgreSQL
- Shopify GraphQL
- Theme Extensions
- OpenAI
Problem
Shopify merchants were drowning in repeat customer questions but had no native way to publish a structured, searchable knowledge base inside their storefront. Third-party tools loaded slowly, didn't match store branding, and required code edits to embed.
Approach
Built a multi-tenant Laravel + PostgreSQL backend with strict per-store isolation and Shopify-issued session tokens for auth.
Shipped theme app extensions in Liquid + JS so the help center renders natively in any Shopify theme — merchants enable it from the theme editor, no code.
Integrated OpenAI behind a 'Magic Autowrite' button that drafts FAQs and documentation from a product context — saves merchants hours of writing.
Built a Live Chat layer that talks to WhatsApp and Messenger via webhook, plus an Order Tracking widget that surfaces fulfillment status to shoppers.
Added FAQ schema markup so questions surface in Google's rich results, lifting organic discovery.
Impact
- Earned the Built-for-Shopify badge — Shopify's highest performance, design, and integration standard.
- Sustained a 4.9★ rating from merchants citing fast setup and responsive support.
- Featured by Shopify in customer-support and page-builder guides.